Heineken UEFA EURO 2020 Fanzone - Go on, Hungary!

Our partner’s desire was to bring out a game controlled by an LED-screen in the area of the City Park Ice Rink for the duration of the 2020 UEFA European Football Championship.

The game was to be interactive enough with participants to have an enjoyable experience even in a short span of time – with a clear link to the UEFA Euro 2020.

We designed a game of two minutes whereby people were to score as many goals as possible by hitting the disc (the aim) appearing on the LED screen (being the goal) and thus collecting points for various Heineken prizes.

Along with the design of the game and the graphic display of the background (i.e. the goal), emphasis was also on providing a platform which would both detect the ball of the game and be capable of stable fixing while being hard-wearing enough – anticipating a real variety in the power of the kicks and the actual hits.

However, whereas the sensory surface of the interactive floor LED display worked flawlessly in a horizontal position under any static and dynamic load, the tests revealed that it did not sense the hits perfectly in a vertical position.

To reach a 100% ball-sensitivity of the LED modules, specially wetted balls were used for the game.

Thus the vertically installed, 5 square meter interactive screen – made out of interactive floor LED display modules – contributed to great times and miniature football matches.

Participants did not hold back with the kicks, many of which were indeed successful!

One technically trained person was necessary for the operation.