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LED advertising columns in the Allee and Duna Plaza and ETELE Plaza Shopping Malls

#type: Event infocommunication
#locale: Budapest, HU
#partner: Publimont Kft.
Project

Duna Plaza (opened in 1996) and Allee Shopping Malls (opened much later, in 2009), accommodated a number of advertising columns serving as traditional information boards for customers.

Our client intended to have these swapped for highly cost effective but still modern, digital LED advertising columns.

Furthermore, they would like to use the LED advertising columns from opening within the newly built ETELE Plaza.

Challenge

Contents of these promotion surfaces can be constant; in this instance though, our partner specifically asked for a solution whereby technicians of the shopping mall could upload – possibly periodically changing – contents from their own server.

Solution

LED advertising column design & build; several consultations and meetings preceded the synchronized work between our own technicians and those of the IT/programming team of the partner.

As a result, 3 columns on the groundfloor of Duna Plaza, in the building of Allee, on the groundfloor and on the first floor, altogether 2 flexible advertising columns comprising of LED modules of *P1.875 were installed.

4 LED advertising columns were installed in ETELE Plaza.

The LED-modules are fixed on a metal structure with the help of magnets.

The content on the LED interfaces can be controlled from a remote desktop via the internet by using a media player. The content is updated on the devices through WIFI.

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DIGITAL information interface - DYNAMIC marketing content: in a simple, straightforward way!

The operation of the LED advertising columns is supervised by the team of Publimont Kft.

► Technological explanation

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LED advertising pillar: digital advertising space consisting of flexible LED modules.

The content displayed on the LED advertising pillar can be updated real time from a laptop – even remotely – or from the central server of the facility, changing the content periodically and automatically.

When using multiple LED advertising pillars, synchronous or asynchronous content display is possible.

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*P value (pixel distance): The LED modules are made with light-weight diodes, spaced 1.8 to 10 mm apart. The P value represents the relative value of the diodes, expressed in millimetres both in the vertical and the horizontal direction.

Project categories
Marketing communication
LED advertising columns in the Allee and Duna Plaza and ETELE Plaza Shopping Malls 1
LED advertising columns in the Allee and Duna Plaza and ETELE Plaza Shopping Malls 2
LED advertising columns in the Allee and Duna Plaza and ETELE Plaza Shopping Malls 3
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LED advertising columns in the Allee and Duna Plaza and ETELE Plaza Shopping Malls 5
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LED advertising columns in the Allee and Duna Plaza and ETELE Plaza Shopping Malls 7
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